W88 Premier League Shirt Sponsorship

W88 is one of the most active Asian betting brands in the English Premier League sponsorship space. Since 2018, the brand has established itself as a trusted shirt sponsor for multiple top-flight clubs, bringing significant commercial investment to English football.

W88 Premier League Sponsorship Timeline

1. Wolverhampton Wanderers (2018–2020): W88 became Wolves' shirt sponsor for their first season back in the Premier League. The partnership was described as the largest commercial deal in the club's history at the time, with W88's logo adapted to black and grey to complement Wolves' iconic old gold strip.
2. Crystal Palace (2019–2020): W88 extended its Premier League presence by partnering with Crystal Palace, further cementing the brand's visibility across the UK's top division.
3. Aston Villa (2019–2020): W88 also sponsored newly-promoted Aston Villa, making it one of the few sponsors to simultaneously back multiple Premier League clubs.
4. Fulham (2022–2023): Following Fulham's promotion back to the Premier League, W88 signed on as their front-of-shirt sponsor, continuing the brand's pattern of supporting newly-promoted clubs.
5. Burnley (2023–2024): W88's fifth Premier League shirt sponsorship was with Burnley, another promoted side. The deal covered both the men's and women's first teams and included stadium perimeter branding at Turf Moor.
6. Sunderland AFC (2025–2026): W88's most recent and largest deal is with Sunderland AFC, described as the biggest commercial agreement in the northeast club's 150-year history. As the club returns to the Premier League after an eight-year absence, W88 serves as both principal partner and official Asian betting partner.

W88's consistent presence in the Premier League reflects its strategic objective of expanding brand visibility in European markets while targeting its core Asian customer base. The brand's association with promoted clubs allows it to maximize media exposure at a critical moment in each club's journey.

With the Premier League's front-of-shirt gambling sponsorship ban set to take effect from the 2026–27 season, the Sunderland partnership represents W88's final opportunity for prominent shirt placement in English football's top division.